Cutting the Cord on Local Service?
OCTOBER 17, 2005

As the local phone biz fizzles, Sprint Nextel and Alltel may spin theirs off, while CenturyTel could do well by expanding its interests

Heading into another earnings season, we at Standard & Poor's Equity Research will focus on local phone customers, who have been more fickle than in years past. The local phone business has long served as the cash generator for integrated telecom service providers.

Over the past decade, phone companies -- from behemoths like Baby Bell SBC Communications, with 51 million local access lines, to smaller players like Telephone & Data Systems, with fewer than a million lines in its incumbent territory -- used the relative stability of the business to support the capital and operating expenses related to launching their own wireless, DSL, and other value-added services.

EXPECT A SALE. However, this year, the local phone business has declined in consistency. Competition from cable, wireless, and -- to a lesser extent -- wholesale local services has put pressure on the voice businesses of the nation's top local phone providers.
In turn, we believe some carriers will spin off or sell their local phone business.

Third-quarter earnings season for the local telecom providers begins on Oct. 20 with SBC Communications and extends through early November. We expect the financial results and the subsequent conference calls to reveal that the decline in local customer bases persisted in the third quarter.

BUNDLING UP. In the 12 months ended June 30, the Baby Bells lost 4.5% to 5.5% of their access lines. Even the smaller providers were not immune to the customer dissipation, as Cincinnati Bell lost 4.7% of its local customers in its regional market, and Alltel's wire-line customers declined 3.7%.

To combat customer migration and improve loyalty, the telecom providers have bundled broadband, long distance, and satellite services for a discounted price and have begun deploying higher-speed fiber-based services. Thus, we believe investor attention has shifted partially away from the local service base and toward the size of the DSL base and the pace of fiber rollout.

So far, the success of companies' bundling efforts has been mixed. Even though the penetration rate of these services has increased, operating margins have been squeezed from the price reductions, and the rate of access-line losses has continued to rise.

KIDS' INFLUENCE. We think the continuing drop in local lines will come, in part, from such cable companies as Time Warner that are further rolling out and marketing their telephony offerings in a triple-play package with broadband and video services.

In addition, we expect that the recent graduation of hundreds of thousands of college students -- many of whom have grown accustomed to using their wireless phones as their primary numbers -- will lead a decline in the setup of wire-line phones.

 

We also expect that the devastation of hurricanes Katrina and Rita will lead to a decline in local phone lines. In early September, BellSouth reported that Katrina affected 1.75 million access lines, or 8.5% of its base.

HEAVY HITTERS? While we believe that BellSouth succeeded in restoring service to the majority of these Gulf Coast lines, it remains unclear how many subscribers returned to their homes to continue their local service from BellSouth.

To a lesser extent, the hurricanes also affected local phone lines in markets served by CenturyTel and Sprint Nextel. Even though wireless service was spotty in certain regions for the national cell-phone providers in September, we expect that wireless substitution increased in the third quarter, as residents were displaced.

In addition to focusing on the trend in access-line counts, we await third-quarter commentary from Sprint Nextel and Alltel, the two largest independent non-Bell local carriers that appear to have a stronger interest in wireless market opportunities.

DENSELY POPULATED. Sprint Nextel has begun separating the operations of Sprint's local telecom business of 7.5 million lines, and will seek regulatory approval to spin off the local business to Sprint Nextel shareholders in a tax-free transaction, which the company expects to complete in 2006.

Meanwhile, in late September, Alltel announced that it would assess strategic repositioning options related to its wire-line business. We believe this will result in a decision to spin off or sell its local phone operations, consisting of 3 million lines, in the next six months.

We think the Baby Bells are also reviewing options that include spinning off or selling access lines in less densely populated regions, as they have begun to roll out their expensive fiber-based broadband and video services to some existing customers. (In 2002, Verizon Communications generated $4 billion by selling 1.3 million primarily rural-based local lines.)

FIVE-STAR PROSPECT. While Alltel and other telecom providers are strategizing about the merits of offering local phone service now that wireless and other services are generating cash, CenturyTel management told analysts at a meeting in September that it would be interested in bidding for a bundle of local phone lines at the right price.

The timing and the size of such an offer remain uncertain, in our view. We think CenturyTel has had success in acquiring rural access lines and integrating these customers into its business.

As we wait to hear more details about what the carriers will do with their local services business, we recommend investors purchase CenturyTel, which has our highest rank of five STARS (strong buy). We think the rural carrier's wire-line prospects look more favorable than those of the Baby Bells, based on our view of CenturyTel's limited competitive pressures from wireless and cable carriers, and what we see as higher earnings quality.

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